What is Home, Garden and Homestead?
Home Garden and Homestead is the online guide to homes, gardens and homesteads–and all of the products that make today’s modern lifestyle possible. HG&H offers a unique way to get information about your products to media people who write about homes, gardens, natural living, independent lifestyles and homesteading.
- Home, Garden and Homestead is the first media resource guide to the growing sustainable lifestyle sector.
Home Garden and Homestead is a concise guide to the best new modern living products that enhance natural and independent living. The Guide offers a unique way to get information about your products to media people who write about homes, gardens, natural living, independent living and homesteading.
- Home, Garden and Homestead is cost-effective.
Home, Garden and Homestead provides a cost-effective way to speak directly to writers, editors and producers at newspapers, magazines, blogs, radio shows, TV programs and social media sites—who can then spread the information about your products to literally millions of consumers. This cooperative media release program is designed to create “buzz” and increase sales of home, garden and homestead products. A full-service public relations program to promote a product can cost tens of thousands of dollars. Participating in the Home, Garden and Homestead program costs only a fraction of that amount.
- Home, Garden and Homestead is sent directly to the media.
Home, Garden and Homestead is published in electronic format and sent directly to the writers, editors, producers, bloggers and other media personnel who are interested in home, garden, food, personal care, pets, home improvement, energy conservation, independent living, and other sustainable and homesteading products. All of the information in the Guide is written in AP news style, so it can be taken directly from the Guide and used in stories, columns, blogs and broadcasts. The media will be sent the entire Guide, and then they’ll receive follow-up emails with category-specific information from the Guide. We’ll even follow up with phone calls, texts, tweets and Facebook messages (as appropriate) to make sure they’ve seen the information.
- Home, Garden and Homestead content and product photos are also available online.
Media professionals may also access the entire content of Home, Garden and Homestead online at www.homegardenandhomestead.com. This website enables writers and editors to access the text and download product photos from every listing in the Guide. Media people can also contact Schultz Communications for any additional assistance they might need, including getting contact information for every participating company.
- Home, Garden and Homestead helps position your company as a leader in the home and garden marketplace.
If you sell products that appeal to gardeners, do-it-yourselfers, organic and natural advocates and everyone who wants a more convenient and pleasant home environment, then listing your products in Home, Garden and Homestead is the most cost-effective way to spread the word about your products.
Space in the Fall 2016 Edition of Home, Garden and Homestead is limited to five (5) products in each category—no exceptions. To reserve your space, call Schultz Communications at 505-822-8222 or email info@schultzpr.com.
8 great reasons why your products should be in Home, Garden and Homestead
- 1. Top media outlets will receive information about your company’s products.
Home, Garden and Homestead is sent to top news, feature and lifestyle editors and writers at websites, newspapers, magazines, TV stations, radio stations and news services. These editors and writers are encouraged to use the information contained in Home, Garden and Homestead in stories about gardening, home improvement, natural living, homesteading, organic and natural products and other sustainable living topics.
Because Home, Garden and Homestead is published in electronic form as a media resource guide to the growing marketplace for products that enhance natural and independent living, editors and writers will continue to refer to it for a full six months—until a newly revised edition of Home, Garden and Homestead is released.
- 2. Media people will receive Home, Garden and Homestead at their own email addresses.
Using the Schultz Communications proprietary media database, the content of Home, Garden and Homestead is emailed directly to the specific media writers, editors, bloggers, show producers and media hosts who are interested in homes, gardens, home improvement, independent living and natural products. In addition, follow-up emails are sent to our media list with links to the www.homegardenandhomestead.com website, where all the content of the Guide will be posted in a searchable, categorized format. The highly targeted media people on our proprietary distribution list can then disseminate information about your company’s products to millions of interested consumers.
- 3. Home, Garden and Homestead is an exceptional value.
By design, Home, Garden and Homestead is a cooperative project that enables many companies to share the cost of a major public relations and marketing campaign. Because HG&H is a comprehensive guide to the best sustainable living products, top editors and writers are more likely to use the information. These top media influencers frequently run “round-up” stories on a particular type of product or service, and they are always looking for topics for feature stories.
For a fraction of the cost of a small ad in a national magazine, your company’s product listing in Home, Garden and Homestead can be included in the editorial (not advertising) section of the nation’s largest circulation publications and websites.
- 4. We also make follow-up contacts.
After the initial distribution blitz for Home, Garden and Homestead, we make follow-up contacts to key editors and writers to make sure they have read the content of Home, Garden and Homestead. We track the editorial calendars of key media outlets so we can suggest that they include your products in any upcoming stories.
This follow-up contact increases the likelihood that the information found in your Home, Garden and Homestead listing will be used in media stories.
- 5. Each category is redistributed to the media.
To ensure that media editors and writers used the information in your company’s listing, we re-release individual sections from Home, Garden and Homestead in the months following its initial release.
This additional distribution will result in more stories on websites, over-the-air media and in printed publications.
- 6. Interested consumers can visit www.homegardenandhomestead.com, too.
Home, Garden and Homestead is designed primarily as the Media Guide to Smart Modern living, but we also promote the website as a destination for consumers to find the latest information about sustainable living. By making the content of Home, Garden and Homestead available directly to consumers who are interested in enhancing their home, garden and homestead lifestyles, we give your Guide listing a bonus audience.
- 7. You select the category that’s right for your product.
The text and color photo of your company’s product will appear under the classification you select. Classifications include (but are not limited to):
Garden and Landscape
D.I.Y ProductsHoliday Gifts
Household Cleaning
Natural Pet Care
Babies and Kids
Greenhouses and Coldframes
Personal Care
Energy Conservation
Water Conservation
Birds and Birding
Food Canning and Preservation
Homesteading
Clothing, Apparel and Shoes
Wildlife Control
Power Tools and Equipment
Outdoor LivingYou may select any classification which best describes your product or service. If none of the existing categories adequately describes your company’s products or services, we may be able to create a new category for your listing.
- 8. Only five listings are accepted per category.
Home, Garden and Homestead is a valuable publicity tool because it enables participating products to stand out as category leaders.
We only accept five listings per classification. The reason is simple: from previous experience we know that a typical media story can only include approximately five items because of space considerations. If, for example, the garden writer for the Chicago Tribune were to run a story about organic insect control, we want all six of the products listed in that category to be included in that story.
Space in the next edition of Home, Garden and Homestead is limited and the deadline is fast approaching. Fill out the Reservation Agreement and send it in with your payment today. Don’t miss this opportunity to be featured in Home, Garden and Homestead: The Media Guide to Smart Modern Living.
Sample Pages
Here’s what the three sizes of listings in HG&H look like.
Rate Card (Fall 2016)
Home Garden and Homestead rates and deadlines
- Basic Category Story — $995
A custom-written story about your product or service, written in AP news style. This story is designed to succinctly describe the features and benefits of your product. Using AP style ensures the most media pickups, because the information is ready to drop into a writer’s column or an editor’s round-up story. Up to 150 words. Includes one color photo (provided by client). Listings are limited to five companies in each category.
- Premium Category Story — $1,495
An extended-length story about your product or service, written in AP news style. This custom-written story will describe the features and benefits of your product. Using AP style ensures the most media pickups, because the information is ready to drop into a writer’s column or an editor’s round-up story. Not only will your story be twice as long as a Basic Category Story, it will also receive premium placement in the category you select. Up to 250 words. Includes one color photo (provided by client).
- Full Page Feature — $2,995
A full-page feature story about your product and your company will be custom-written in AP news style. This full-length feature story (up to 500 words) will appear at the front of Home, Garden and Homestead—before the category stories. This preferred placement will give your story the best possible visibility for the largest potential for media pickups. In addition, you will receive a Premium Category Story at no additional cost—a $1,495 value. Your free Premium Category Story will receive premium placement in the category you select. Full Page Feature story includes one or two color photos as space allows. (Photos provided by client).
Deadlines for Fall 2016 Edition
Space Reservations—August 19, 2016
Materials Deadline—August 24, 2016
Distributed to Media—September 7, 2016
Deadlines for Spring 2017 Edition
Space Reservations—January 16, 2017
Materials Deadline—January 30, 2017
Distributed to Media—February 12, 2017
Payment Terms: All stories require up-front payment.
Make payments to:
Schultz Communications, 4 Camerada Road, Santa Fe, NM 87508
(505) 822-8222 • schultz@schultzpr.com • www.schultzpr.com
Reservation Agreement
Space is limited. Reserve your space today in the Fall 2016 and Spring 2017 editions of Home Garden and Homestead.
